Content Writing: Style Your Stuff Loki Ong January 17, 2016 Content Marketing 3 Crucial Ways To Style Your Stuff When you set out to write engaging content it’s not enough to open up your word processor and talk about the first thing that pops into your head. In order for your content to be good enough to help your business grow, you need to style your stuff in a certain way for the best possible results. When we talk about how to style your articles there are a few things to take into consideration, but most of your success can be attributed to only a few things. We’ll take a look at them in more detail now, and going forwards you should be able to focus on them whenever you’re trying to write engaging articles. The Content Needs To Convince You It’s one thing to edit the content before you share it with the world, but it’s another thing altogether to convince yourself it’s perfect before you hit publish. Do you realize even though you might publish hundreds of articles, the majority of your visitors and income is only going to be due to a few of them? That means you need to style your stuff to make sure it’s convincing well before it’s ready to be shared with your readers, otherwise it won’t be a hit and it won’t have any kind of impact on your bottom line. In other words, you’ll have most likely wasted your time. Too many people put the onus on their customers, so when they publish something they cross their fingers hoping it will be good enough to convince them. It’s easy to write an article with a greater chance of achieving the results you’re looking for, so this problem can be rectified with a little effort on your part. You just need to read through everything you write and hold off on sharing it until you’re sure it’s great. Insert Personality Into Your Content No doubt you’ve been lead to believe you fit into two different categories. You’re supposedly in the business to business space if you cater to the needs of other companies, or you’re in the business to consumer space if you deal with the general public. There is only one thing wrong with that way of thinking, which you might recognize if you’ve been paying attention over the last few years. Every single customer wants to deal with a real person now, so we’re all in the people to people space whether we like it or not. The only way you can win in the people to people space is to style your stuff with more of your personality injected into your content. You might not think anyone will care about you on a personal level, but there are customers out there for everyone. You can’t expect to win them all anyway no matter how amazing you are, but as soon as you start injecting your personality into articles you’ll gain more traction than anyone refusing to do so. There are tricks you can use, but above all else you should be yourself. Focus On The Needs Of Customers As soon as you start trying to write content, it’s far too easy to write about what you’d like to read. Although that approach might work a small percentage of the time, in reality the entrepreneurs who have the most success only focus on the needs of their customers. Do you think you could style your stuff towards a particular type of customer even if you only started out trying to target people exactly like you? Unfortunately once you start building an audience you have no idea who will start finding their way to your website. The easiest thing to do is work hard to build an avatar of your customers after you attract a certain amount of people to your site. You can start to carry out detailed market research, which might even include surveying visitors and talking to them personally to find out everything about them. The way you do it doesn’t make much difference, because the real results will start appearing as soon as you learn to focus on their needs whenever you write content instead of focusing on your own needs. The Key To Content Creation Success If you want your business to reach the level you dream of, you must style your stuff in the ways we’ve talked about today. To produce content of any other kind is taking a gamble, and even though it might pay off you want to do things in the easiest way possible. It will also help you see results a lot quicker, so don’t go away and churn out content without using the techniques we’ve covered. If you start to incorporate them into your articles right now, they’ll end up ingrained in your mind and including them all the time will become second nature to you.